OMAR OAKES
Omar Oakes is editor of The Media Leader and leads the title's TV coverage. He is one of the UK's most well-known advertising industry journalists and commentators, specialising in media. He has been editor of the The Media Leader since May 2021 and launched the title’s expansion and rebrand from Mediatel News in 2022.
He joined Adwanted Group (previously Mediatel Group) from Haymarket Media Group, where he spent six years on Campaign, first as news editor, then as global technology editor, and latterly as media and technology editor. He has also worked at The Telegraph and Newsquest.
LATEST ARTICLES
For my last column as editor-in-chief, I'd like to sign off with a celebration of those that best demonstrated The Media Leader's values of disruption, inclusion, courage and excellence this year.
12 Dec 2024
Amid a backdrop of fevered M&A chatter, 2024 was a year replete with significant moves for both global streamers and broadcasting incumbents.
When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob.
In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and 'getting worse', brands should experiment more and the UK industry risks being 'overly proud' of audience panels.
05 Dec 2024
The TV marketing body has hired Wavemaker UK's strategy head to be its first chief strategy officer.
03 Dec 2024
The news brand has launched plans to make its entire organisation certified in carbon literacy.
03 Dec 2024
ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.
29 Nov 2024
Sky Media's advertising chief has pledged to "drive change" as the TV sales house looks to "fully reimburse" clients underpaid for ad revenue over several years.
29 Nov 2024
2025 will be a "whole new world" for Channel 5, said its director of programming as the broadcaster plots a first-ever major marketing assault for VOD and a clearer commissioning approach.
28 Nov 2024
Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD's thought-provoking research paper has found.
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